SBA SF Business Workshops and Seminars – July 23rd to August 2nd 2012

U.S. Small Business Administration (SBA) offers a variety of classes for business owners in our Entrepreneur Center located at 455 Market Street Suite 600 in downtown San Francisco. View the San Francisco SBA online calendar at: San Francisco SBA Online Calendar

Registration for all our classes is required. To ensure a printed handout for review along with the instructor during the class or to be notified if the class is cancelled please register at the SF Small Business Development Center registration site: Small Business Development Center Registration unless otherwise indicated.

Events: July 23rd to August 2nd 2012

***Basic Bookkeeping II: Small Business Financial Analysis

07/23 – Monday 5:00PM to 8:00PM in SAN JOSE

Choosing the Right Retirement Plan

7/23 – Monday 6:00 PM – 8:30 PM

With new Department of Labor regulations taking effect don’t be left behind with an expensive and inefficient plan. Learn about the differences between ERISA Retirement Plans and how the various fee structures affect your company and employees. New transparency laws set forth by the Department of Labor are making it easier to uncover the truth. Find out what to look for and how to find it in this interactive seminar. Come learn how large of an impact hidden fees and expenses can have on your retirement lifestyle!

Cancelled…..Understand the Financial Structure of Your Business

7/24 – Tuesday 9:00 AM – 1:00 PM

Success in business requires sound financial planning and the establishment of realistic goals. This seminar enables you to develop an understanding of the financial parameters of your company and provides the tools for making the best financial and planning decisions. The following topics will be covered: Startup Costs; Sales Forecasting; Operating Expenses; Cash Flow; Breakeven Analysis; Financial Reports. $45 registration fee. Presented by SF SCORE.

Legacy Planning

7/24 – Tuesday 1:00 PM – 3:00 PM

Retire from your small business. Use your financial success to create a family and/or philanthropic legacy. Give some thought to how you want to retire and come with your questions.

Corporations and LLCs Offer Different Options

7/24 – Tuesday 3:00 PM – 5:00 PM

Learn how to make the best use of your corporation or LLC to save money and shield yourself from liabilities. Learn the compliance details of when and how to properly set up your entity including medical insurance plans compensation strategies for tax planning records management and banking. $25 registration fee. Presented by SF SCORE.

***Marketing on the Internet

7/24 – Tuesday 5:00 pm – 8:00 pm in SAN JOSE

How Tablets and Smartphones Can Help You Run Your Small Business Better

7/24 – Tuesday 6:00 PM – 8:30 PM

Learn how to be more productive and organized save time and ultimately run your business better by fully utilizing the power of your tablet and smartphone and their applications. Productivity task management printing & faxing document signing time tracking invoicing accounting payments and much more: get tips and two or more app recommendations for each topic to start transforming the way you work.

Secrets to Buying and Selling a Business or Franchise

7/24 – Tuesday 6:30 PM–8:30 PMM

Learn how to reduce your risk and improve your chances of success in buying or selling a franchise or existing business. This workshop covers the steps necessary for you to succeed working with professionals and using simple research and qualification techniques. Topics include: Choosing the Right Franchise or Business Positioning Your Business for Sale Buyer and Seller Financing. $35 registration fee. Presented by SF SCORE

Building Marketing Awareness and Driving Sales

7/25 – Wednesday 9:00 AM – 1:00 PM

Learn the fundamentals for developing a marketing plan and strategy to increase sales. We will cover how to determine the market opportunity for your product or service creating value for your customers using promotional and social media strategies to reach your target customers measuring the effectiveness of promotions and best practices for reaching new customers and keeping existing ones. Vital topics include: Pricing Branding and Positioning Social Media Tools & Strategies Website Tips Lead Tracking Internet Marketing Registration Fee $45 Presented by SF SCORE

***Foundations of Business Planning

7/26 – Thursday 9:00am – 11:00am in SAN JOSE

HUBZone and WOSB Program Certifications

7/26 – Thursday 9:00 AM – 10:00 AM

This workshop will explain provisions of the HUBZone Program and the Women-Owned Small Business (WOSB) Program. Eligibility requirements application and certification will be explained.

SBA 8(a) BD Certification Workshop

7/26 – Thursday 10:30 AM – 12:00 PM

This workshop is for small firms owned by socially and economically disadvantaged individuals interested in being certified for SBA’s 8(a) Business Development Program.

Choosing a Retirement Solution for Your Small Business

7/26 – Thursday 12:30 PM – 2:00 PM

The U.S. Department of Labor Employee Benefits Security Administration (EBSA) will provide a presentation focused on choosing a retirement solution for your small business. To ensure a financially secure future it is critical to make the right choices. We can help you start today.

QuickBooks Introduction

7/26 – Thursday 1:30 PM – 5:30 PM

This overview will discuss setting-up updating and running financial reports and efficient procedures for entering your accounting data. This is a hands-on workshop. Participants should have complete Basic Bookkeeping Part I or be familiar with the concepts covered in that workshop. $60 Registration fee. Presented by the SF SBDC.

Advanced Social Media Techniques

7/26 – Thursday 6:00 PM – 9:00 PM

This presentation is designed for intermediate users of Facebook and LinkedIn primarily along with other social media. Numerous tips and tricks will be shared along with an automated strategy to ratchet up your following and increase opportunities for results. All participants must be familiar with Facebook LinkedIn blogging and YouTube to benefit from this class. $35 Registration Fee. Presented by the SF SBDC.

How to Start and Manage a Small Business

7/30 – Monday 8:30 AM – 5:00 PM

This is a comprehensive and unique one-day seminar for both prospective and current business owners who want to gain a better understanding of what they need to know and do to succeed in their business. Learn best practices and insider tips as a moderator and industry experts guide you through the basics of: Business Plans Insuring Against Risk Accounting Legal Structures Marketing & Sales and Financing. $75 registration fee. Presented by SF SCORE

***Basic Bookkeeping III: Small Business Cash Flow Analysis & Cash Flow Forecasting

07/30 – Monday 5:00PM to 8:00PM in SAN JOSE

Behind The Logo

7/30 – Monday 6:00 PM – 8:30PM

Branding is critical to any business strategy. There are key principles beyond the artwork and its’ attributes. This seminar will cover the key building blocks behind the development of a brand.

Checklist for Starting a Restaurant

7/30 – Monday 6:00 PM – 8:30 PM

We’ll discuss the specifics of opening and running a successful restaurant. Topics will include business plans food and beverage vendors market research location pricing strategies and operating plans. $35 registration fee. Presented by the SF SBDC.

Federal and State Basic Payroll Tax Seminar

7/31 – Tuesday 9:00 AM – 3:00PM

This class guides participants through the basics of that preparation. Subjects include determining independent contractor versus employee withholding taxes deposits and completing the proper forms. Presented by the IRS and the California EDD Tax office. Visit: IRS and California EDD Tax Office or Call 866 873-6083.

Music Publishing in Plain English

7/31 – Tuesday 6:00 PM – 8:30 PM

Geared toward musicians songwriters and other music industry aspirants covering basic terms and concepts such as copyright protections & registration songwriting collaborations publishing contracts licensing agreements and a breakdown of various music publishing income streams (including mechanical royalties ASCAP/BMI/SESAC synchronization deals digital opportunities and more).. A ‘must attend” workshop for anyone seeking to make money from the commercial exploitation of music!

Top 10 Characteristics of Successful Business Owners

7/31 – Tuesday 6:00 PM – 8:00 PM

Ever wonder what makes businesses succeed? Turns out there are qualities that successful business owners share that enhance their business. Join this interactive evening to learn these top characteristics as well as how you can develop them in yourself.

How to Manage Unemployment Insurance Cost Tax Seminar

8/1 – Wednesday 9:00 AM – 12:00 PM

This seminar explains how the unemployment rate is established what is the unemployment reserve account important notices and statements and how to minimize unemployment insurance costs. Presented by the California EDD Tax Office. Visit: IRS and California Tax Office or Call 866 873-6083.

Basic Bookkeeping Part One

8/2 – Thursday 1:30 PM – 4:30 PM

Topics include cash vs. accrual accounting proper accounting data flow processes budgeting the purpose of different financial reports the differences in computer accounting systems cash management and more. $30 registration fee. Presented by the SF SBDC.

Running and Operating a Green Business

8/2 – Thursday 6:00 PM – 8:30 PM

Want to learn easy ways to improve your brand image identify new markets lower operating costs and help the planet? This class teaches you how to be a green business and gives you simple steps to implement right away. Learn how to get certified for free by the Bay Area Green Business Program and find the resources you need for your business. $25 registration fee. Presented by the SF SBDC.

The Power of Email Marketing – 7 Keys to Success

8/3 – Friday 9:30 AM – 12Noon

Build the relationships that are the key to your business success with easy inexpensive and highly effective email marketing! In this seminar we will provide tips to increase your email deliverability and open rates write good headlines and content and perhaps most importantly strategies for getting — and keeping — high quality prospects customers and members. You will learn how to: * Become a trusted email sender in the eyes of your prospects customers and members. * Build your list! How to find and keep email list subscribers. * Get your sent emails opened and read. * Turn your readers into more frequent buyers/supporters/donators. * Target your communications — how to get the right message to the right people at the right time. * Use email communications to improve customer/member loyalty.

Proposal Preparation

8/7 – Tuesday – 8:30 AM – 5:00 PM

Learn how to strategize for a winning price; how RFP (Request for Proposal) elements influence strategy; how to develop the tech proposal; past performance; how the winner is selected and the proposal review process. There is no cost for 7(j) eligible businesses. This activity is funded by the U.S. Small Business Administration (SBA) contract number SBAHQ-11-C-0020. SBA’s funding is not an endorsement of the contractor or any products opinions or services. All SBA Programs are extended to the public on a non-discriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance.

San Jose Entrepreneur Center Classes – San Jose Entrepreneur Center

***Basic Bookkeeping II: Small Business Financial Analysis

07/23 – Monday 5:00PM to 8:00PM

This workshop will help you learn how to analyze your balance sheet income statement and statement of cash flows and use them as a management tool. Topics include: * Industry ratios * Budget variances * Trends and more… Participants should have completed Basic Bookkeeping I — or be familiar with the concepts covered in that seminar. Presented by the Silicon Valley Small Business Development Center. Cost: $35 online; $45 at door check or cash only Location: San Jose Entrepreneur Center 100 East Santa Clara Street San Jose CA 95113 For registration: Silicon Valley Small Business Development Center
Directions/Map Link: Directions
Contact Information: Client Services Coordinator clientservices@svsbdc.org 408-351-3600

***Marketing on the Internet

7/24 – Tuesday 5:00PM to 8:00PM

This course covers keys for creating and marketing a professional business website for visitors and search engines. The course reviews best practices for ecommerce and secure websites social media marketing options search engine optimization pay per click advertising affiliate marketing and optimal web marketing strategies based on performance testing analytics and determining return on investment (ROI). Fee: $45 To register go to Silicon Valley Score and click on Workshops/Seminars. Location: 234 East Gish Road Suite 100 San Jose CA 95112

***Foundations of Business Planning

7/26 – Thursday 9:00AM to11:00AM

Discover one of the most important tools before starting your business. Presented by the SBDC Hispanic Satellite Location: 100 East Santa Clara Street San Jose CA 95113
To register please contact: Martha at 408-248-4800 martha@hccsv.org

***Basic Bookkeeping III: Small Business Cash Flow Analysis & Cash Flow Forecasting

07/30 – Monday 5:00PM to 8:00PM

Topics include developing a budget statement of cash flow analysis and developing a cash forecast. Participants should have completed Basic Bookkeeping I or be familiar with the concepts covered in that seminar. Presented by the Silicon Valley Small Business Development Center. Cost: $35 online; $45 at door check or cash only Location: San Jose Entrepreneur Center 100 East Santa Clara Street San Jose CA 95113 For more information: Silicon Valley Small Business Development Center For registration: Silicion Valley Small Business Development Center Directions/Map Link: DIrections Contact Information: Client Services Coordinator clientservices@svsbdc.org 408-351-3661

***Legal Issues for Small Business

8/2 – Thursday 5:00PM to 8:00PM

This course covers legal topics that small business owners need to know to protect their businesses such as obtaining proper licenses and permits negotiating leases and contracts treatment of employees and others who work for them buying/selling agreements and treatment of intellectual property. Fee: $45 To register go to Silicon Valley Score and click on Workshops/Seminars. Location: 234 East Gish Road Suite 100 San Jose CA 95112

Our Partners Presents…

A weekly feature of small business community events offered by our resource partners other organizations and groups outside SBA:

East Bay Small Business Symposium – Tuesday 7/31/12 – 7:30 AM to 11:00 AM – Hotel Shattuck Plaza Crystal Ballroom 2086 Allston Way Berkeley CA – Connect with key resources that are available to You as a Small Business. Resource providers in financing marketing planning employee recruitment and training will be available to connect you with a wide range of experts who can help you manage and grow your small business. SBA’s Region IX Regional Administrator Elizabeth B. Echols will be in attendance and introduce you to the opportunities available at this event. To register go to: East Bay Small Initiative or for more information contact Keith Sutton East Bay EDA (510) 272-3885 or email keith@eastbayeda.org

***Tech Futures Group (TFG) – The Northern California Small Business Development Center (SBDC) network has launched a new program called Tech Futures Group (TFG) which provides strategic advisory services to technology companies that may need assistance in marketing their technology products and services or in obtaining venture capital. As a program of the SBDC network which receives funding from SBA Tech Futures Group advisory services are provided at no cost to the small business client. However prospective clients must submit an online application and meet certain qualifications to be accepted into the program such as: be a small technology-based company have intellectual property and have a strong potential for growth. The same general criteria must be demonstrated by a business that wants to attract venture capital. A description of the client qualifications may be found at this link: Tech Future Group

***Electronic Registration (eReg) System – Starting or Doing Business Just Got Easier with eReg – The Board of Equalization (BOE) is pleased to announce eReg a new online Electronic Registration system that is convenient fast and a free way to register for a permit license or BOE account. Learn more about eReg at Electronic Registration

***Red Cross Ready Rating Program – is a free web-based membership program designed to help businesses organizations and schools become better prepared for emergencies. Members complete an online self-assessment of their current readiness level and receive immediate customized feedback with tips to improve preparedness. For more information visit: Red Cross Ready Training Program or call (877) 715-0123.

Supplier Connection: A private-public collaboration that will help small businesses strengthen their revenue streams by gaining access to more than $300 billion in combined supply chain spending by a consortium of 15 of America’s largest corporations. Supplier Connection is designed to help bridge the gap between small businesses looking for new opportunities and large corporations looking for innovative new ideas and diversity in their supply chains. Supplier Connection is a free online portal that allows small businesses to send information about their products and services to 15 private sector companies. For more information on Supplier Connection visit Supplier Connection

Central Contractor Registration (CCR) system is Going Away…..What to Expect: In late July the Central Contractor Registration (CCR) along with the Federal Agency Registration (FedReg) the Online Representations and Certifications Application (ORCA) and the Excluded Parties List System (EPLS) will be migrated into a new System for Award Management or SAM. Please visit System Award Management for more information.

If you know someone interested in receiving this weekly distribution instruct them to send an email request to sfoevents@sba.gov to be added to the list. We do not sell rent or trade the names on our email list. Your email address is only used to send messages from the SBA.

Free Small Business Counseling by Appointment…..Call or Click
SF SCORE – SFSCORE@sfscore.org or SF Score 415-744-6827 OR SF Small Business Development Center – SF Small Business Development Center or 415-841-4050

The free classes in our local SBA training program are made possible by the generous support of our volunteer presenters. We appreciate their time and expertise; however these presentations do not represent an endorsement of their views opinions products or services by SBA. All SBA programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least 2 weeks in advance.