San Francisco: SBA Classes Aug. 17-29

August 17th, 2009

San Francisco: SBA Classes Aug. 17-29

TRAINING AT SBA The Small Business Administration offers a variety of classes for business owners in our Entrepreneur Center, located at 455 Market St., 6th Floor in downtown San Francisco.

Registration for all our classes is required. To register for classes, go to http://sbatraining.eventbrite.com/

For more information, please contact Gary Marshall at (415) 744 6771 or gary.marshall@sba.gov

Restaurant Series: Creating the Buzz Inside and Outside Your Restaurant 8/17 1:00 PM – 3:00 PM Every person working in your restaurant is an extension of your brand. Engage your staff in the mission and promotion of your business. Your staff can become your customer evangelists by working as a team and by understanding the collective energy that is created. Also learn to develop PR strategies that build upon personal relationships. $30 registration fee. Presented by the SF SBDC.

Selling Savvy, Sell Smarter Not Harder! 8/17 6:00 PM – 8:30 PM Are you frustrated on where to begin in selling your product or service? Do you want to feel like the pros? Come to this workshop and learn tips and techniques from a seasoned veteran in sales and marketing. Find out how the professional salesperson uses positioning, network, referrals and cold calling for success. $25 Registration Fee. Presented by the SF SBDC.

Positioning Your Business for Sale – Legal and Other Issues 8/17 6:00 PM – 7:30 PM This class introduces you to some of the ways in which you can maximize your company’s opportunity for growth, and how to best position it for eventual sale.

Cost and Pricing – Part Two 8/18 8:30 AM – 4:30 PM This workshop will discuss establishing an Onsite, Offsite Rate and Material Handling Indirect Rate. The goal is to build on and improve your insight of the real world of contracting with the Federal Government. Other topics include: Fines, Penalties and Interest; Selected Terminology; Coding Methods for Government Acceptable Accounting System (COA, Job Cost and Payroll); Key Pricing Regulations; and Cost Proposal Activity. Registration for this workshop is on-line at http://www.onealtectraining.com.

Intellectual Property for Artists and Entertainers 8/18 6:00 PM – 9:00 PM An overview of intellectual property topics as they relate to the Arts and Entertainment industries, this class includes basic explanations of copyrights, trademarks, rights of publicity, patents and proprietary trade secrets; covers important terms and concepts such as registration, infringement, licensing, collaborations, and works for hire, and more; and examines the impact of new technologies and the internet on creative intellectual property rights.

Business Planning with Your Vision, Your Values 8/18 6:00 PM – 8:30 PM This workshop demonstrates how to weave your unique vision and values like integrity, purpose, meaning, and work-life satisfaction into such practical challenges as product development, financial management, marketing, sales and operations. Abundant resources include tips from the growing spirit in business, sustainability, and conscious capitalism movements.

Federal and State Basics of Payroll Tax 8/19 9:00 AM – 3:00 PM This class guides participants through the basics of that preparation. Subjects include determining independent contractor versus employee, withholding taxes, deposits and completing the proper forms. Presented by the IRS and the California EDD Tax office.

Choosing a Retirement Solution for Your Small Business 8/19 3:30 PM – 4:30 PM The U.S. Department of Labor, Employee Benefits Security Administration (EBSA) will provide a presentation focused on choosing a retirement solution for your small business. To ensure a financially secure future, it is critical to make the right choices. We can help you start today.

Lessons Learned From Diddy On Entrepreneurship & Branding 8/19 6:00 PM – 8:30 PM Dancer; event promoter; A&R rep; record producer; manager; label owner; artist; fashion designer; restaurateur; actor; executive producer; and mogul. Sean Combs (a.k.a. “Diddy”) is the ultimate entrepreneur. This workshop offers an analytical look at his life and his phenomenal success, while revealing the secret formula for making money well-developed brands. A must attend workshop for those with entertainment industry aspirations.

Free and Low Cost Resources for Your Business 8/19 6:00 PM – 8:30 PM Representatives from SBA, SCORE, the SF SBDC, the Renaissance Entrepreneurship Center, and the San Francisco Public Library Small Business Center will discuss the resources available.

Business Development, Strategic Marketing 8/20 8:30 AM – 4:30 PM This workshop breaks down all facets of strategic marketing from A to Z, i.e.: how to choose the type of strategic plan that is right for your business; how to focus on the processes; the structures and how to lead and manage your plan once you have learned how to develop one. The small business owner will be able to integrate all aspects of the business’s activities into a mutually supportive marketing strategy. You will learn the differences between how to develop internal strategies and external strategies and how to become proactive in achieving your business goals through strategic marketing. Highlights include: What is Strategic Thinking; What is Analytical Thinking and What is Strategic Positioning? Registration for this workshop is on-line at http://www.onealtectraining.com

Introduction to Microsoft Excel 8/20 6:00 PM – 8:30 PM We will demonstrate setting-up, updating and maintaining spreadsheets, outlining and bordering, creating mathematical equations and functions, generating graphs & charts, and more. Exercises include budgeting, financial modeling and data sorting. This is a hands-on workshop. Participants should be familiar with basic computer functions. $30 registration fee. Presented by the SF SBDC.

Basic Bookkeeping, Part Three 8/21 1:00 PM – 4:00 PM Learn how to find out where all your cash has gone and how to forecast how much cash you will have in the bank. Topics include developing a budget, statement of cash flow analysis, and developing a cash forecast. Participants should have complete Basic Bookkeeping Part I or be familiar with the concepts covered in that seminar. $30 registration fee. Presented by the SF SBDC.

From Kitchen to Market: Selling Your Specialty Foods 8/24 2:30 PM – 5:00 PM You have a specialty recipe you think the market would crave – BBQ sauce, homemade cookies or jams? How do you transition from your kitchen to the outside world? It pays to understand the huge specialty food industry as you maneuver through it. This class will focus on the planning and production process, contacts to help you get started, capitalization options, marketing strategies, the distribution network and more. You will receive a take home package with worksheets, resource guide and trend analyses. $30 registration fee. Sponsored by the SF SBDC.

Wholesaling Tips of the Trade 8/24 6:00 PM – 8:30 PM Learn the smart way to run a wholesale operation. Areas covered include industry information and networking, cost vs. price, channel conflicts, branding and wholesaling online. $25 registration fee. Presented by the SF Small Business Development Center.

Step-By-Step Business Planning 8/25 8:30 AM – 4:30 PM Understand the process of developing a functioning plan to grow your business and which can also be used to support a request for financing. Operational and strategic planning is covered with emphasis on finance and marketing. $50 registration fee. Presented by the SF SBDC.

Small Business Taxes 8/25 3:00 PM – 5:00 PM Save money on your taxes by learning the IRS rules and regulations that apply to small business owners, and ask your tax questions in this informative, interactive, live seminar covering tax deductions, incorporations, LLC’s, and commonly used tax strategies. $20 registration fee in advance; or $25 day of event. For information, contact (415) 744-6827, presented by SCORE.

Connect to the Net- How to Launch Your Website Quickly 8/25 6:00 PM – 8:30 PM This course will outline steps to either create the web site yourself, or how to go about selecting a company to create your web site, the average time and cost, how to identify and create content for the web site and how to maintain the site going forward.

Maintaining Tax Records for Small Business 8/25 6:00–8:00 pm Learn how to effectively create the tax records necessary for proper IRS reporting. Receive a valuable overview of how to use Technology to Better Manage Business; Online Banking; QuickBooks; Incorporation or LLC as a Tax-Planning Tool. $20 registration fee in advance; or $25 day of event. For information, contact (415) 744-6827, presented by SCORE.

How to Manage Unemployment Insurance Costs 8/26 9:00 AM – 12:00 PM The Unemployment Insurance tax works like any other insurance premium. The purpose of this seminar is to explain how the UI system works and how you as the employer can manage UI costs. Jointly conducted by the Employment Development Department and the California state Department of Labor Standards Enforcement, this class will cover. More information at (866) 873-6083, register at http://www.edd.ca.gov/Payroll_Tax_Seminars/

Renaissance Center Fashion Industry Network workshop series 8/26 6:00 PM – 8:30 PM This workshop is for apparel and accessory business owners. Information at www.rencenter.org Registration $30 per class at www.acteva.com/go/rec

Keep Your Working Capital by Leasing Your Equipment 8/26 6:00 PM – 7:30 PM Did you know that over 80% of businesses lease some or all of their equipment? Conserve your working capital by leasing equipment needed to operate your business. Terms are flexible and you can still own your equipment for a nominal fee at the end of the lease! Learn how equipment leasing works and how it can become a cash management tool with tax benefits.

SBA Certification Workshop 8/27 10:00 AM – 12:00 PM This workshop is for small firms owned by socially and economically disadvantaged individuals interested in being certified for SBA’s 8(a) Business Development Program.

QuickBooks Introduction 8/27 1:00 PM – 5:30 PM This overview will discuss setting-up, updating and maintaining customer, vendor, account, and other lists, running financial reports, and efficient procedures for entering your accounting data. This is a hands-on workshop. Participants should have completed Basic Bookkeeping Part I or be familiar with the concepts covered in that workshop. $60 Registration fee. Presented by the SF SBDC.

Managing Employees in a Down Economy 8/27 6:00 PM – 8:30 PM The current state of the economy is affecting many Bay Area businesses negatively. In this workshop, learn how to cut the fat, stop the bleed, create a healthier bottom line and survive – even THRIVE! – in a challenging environment. Learn about alternatives to layoffs, how to implement compliant layoffs, if necessary, and preserving productivity and morale through the transition. $30 registration fee. Presented by the SF SBDC.

The SBA training program is made possible by the generous support of our volunteer teachers and presenters. We appreciate their time and expertise; however, these presentations do not represent an endorsement of their views, opinions, products, or services by SBA. All SBA programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. Contact: Gary Marshall at 415 744-6771.

OUR PARTNERS PRESENT: a weekly feature of events offered by organizations and groups outside SBA. These events are not sponsored by SBA and are not held at our Entrepreneur Center.

Small Business Procurement Opportunities with BART Free Workshop at the San Francisco LGBT Community Center Presented by the Golden Gate Business Association (GGBA) and the Center’s Business Development Program

Monday, August 17, 2009 5:30 PM – 7:30 PM

1800 Market Street (at Octavia) San Francisco, CA 94012

To RSVP e-mail Call 415-865-5545 with any questions

About the Workshop: The San Francisco Bay Area Rapid Transit District has initiated the Earthquake Safety Program (ESP) to upgrade vulnerable portions of the original BART system to ensure safety for the public and BART employees. Small business participation on ESP construction projects is an important part of this program. The workshop will address the specifics of the program, procedures for doing business with BART, upcoming community based outreach events and the type and amount of construction opportunities available on upcoming contracts.

Urban Solutions Meet and Greet Join Urban Solutions to network with entrepreneurs, small business bankers and community members. Thursday, August 20 5:00 PM – 7:00 p.m. Bruno’s Pizzeria Cucina 1375 Fillmore Street, San Francisco, Calif. Light hors d’oevres. No host bar. For more information, 415.553.4433 ext. 101.

Free Forum: Access Hiring Tax Credits & Save Wednesday August 26, 12:00 – 1:00 PM SF Chamber Boardroom, 235 Montgomery St., 12th Fl. Hiring tax credits can be worth tens of thousands of dollars or more. But fewer than 10 percent of eligible businesses are accessing these credits – get ahead of the curve with the information provided in this short, informative session. Register now – Attendance is free

What you will learn: • How much your business could save • Who really qualifies • If your business is eligible • How to claim credits Questions: call (415) 217-5181 Register now – Attendance is free. Register at: http://sfworkstaxcredits.eventbrite.com/

Stimulus Opportunities for Small Business The Stimulus Opportunities for Small Business program is a FREE half-day session featuring buyers for state and federal government projects, as well as buyers from large corporations. It will also feature local panelists able to offer insight into the latest developments in surety bonding and local workforce investment initiatives.

San Francisco Workshop scheduled for November 19. For more information and to register go to: http://californiasbdc.org/stimulus.

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Claim or create your business listing on Google, for free More people are now looking to online search engines for local information, than to any other source. Google offers a free service, the Local Business Center, which allows you to take control of your business listing on Google or to add listings that aren’t already appearing. Google also recently launched a dashboard in the Local Business Center, which shows you how people found your business on Google, including what they searched for before finding your listings and how many looked for driving directions to your business.

To get started, visit the Google Local Business Center. If you have any questions along the way, you can use this handy user guide.